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Why does your business need cohort analysis?
- 1.
Understand whether you're actually retaining customers
Revenue from new sales often masks a hidden problem: your existing base is quietly churning. Cohort analysis groups customers by their acquisition month and shows how many from each group remain after 1, 3, or 6 months. You see real retention — not an average across everyone.
Interactive demo - 2.
Catch churn before it hits your revenue
When churn rate rises, revenue reacts with a lag — and by the time you notice the problem, it's already cost you. Cohort analysis surfaces declining retention early, while there's still time to fix it through product improvements or better communication.
Interactive demo - 3.
Evaluate traffic quality, not just volume
Two channels can drive the same number of sign-ups, yet customers from one stay for months while customers from the other disappear within a week. By analyzing cohorts by acquisition source, you'll see which traffic actually pays off — and reallocate your budget before it's too late.
Interactive demo - 4.
See when a customer becomes profitable
Cohort analysis paired with LTV and ARPU data shows at which month a customer recovers their acquisition cost — and how much they generate beyond that point. This is the foundation for decisions around acceptable CAC and unit economics.
Interactive demo - 5.
Test hypotheses with data, not gut feel
Cohort analysis brings together data from multiple sources. You get a reliable report that replaces dozens of complex spreadsheets and manual calculations.
Interactive demo
What's included in our cohort analysis service
Audit of data availability and quality for cohort analysis
Setting up data pipelines to a unified data warehouse (DWH)
Building an interactive cohort report with key metrics, tailored to your required dimensions and business needs
Preparing data-driven insights based on your data
The exact scope of work depends on the current state of your data and your objectives. If some data is already collected and accessible, we'll focus on building and interpreting the report. If not, we'll start by organizing the proper data pipeline.
How we build your report — step by step
Get StartedWhy work with us?
We don’t believe in template solutions
- We treat every business as a unique ecosystem with its own set of challenges. You will never receive a "standard package" from us.
- Instead, we act as your partners to design and implement the specific tools your company needs to succeed right now.
Flexibility driven by marketing expertise
- Our team has deep, hands-on experience in PPC, SEO, and other digital marketing channels. This allows us to configure analytics with a clear understanding of how the data will actually be used to drive growth.
- We know all the adjacent processes, so we build a system that meets the actual needs of your business.
Your Success is Our Success
- By choosing us, you get a team that translates complex digital analytics into clear, practical insights. We handle the technical heavy lifting so you can stay focused on what matters most: scaling your business.
Built on Transparency and Trust
- We aren't just external contractors checking off technical tasks. We implement analytics in a way that empowers you to understand every stage of the process. We explain the logic behind the data and show you how to use the tools independently.
- Our goal is to give you more than just numbers — we give you the clarity to use them.
our partners
How we work together
DISCOVERY
Understanding your needs and goals
We discuss what question the report needs to answer and what decisions you'll make based on it. We align on the report structure: cohort types, time periods, metrics, filters, pages, and the visualization tool.
Result:
a clear brief, a defined list of cohort types, and metrics aligned to your goal.
DATA
Validating your data
We assess whether you have the data needed to build cohort analysis, where it lives, and how trustworthy it is. If anything is missing, we organize the pipeline ourselves or via a technical spec for your developer.
Result:
a prepared data warehouse, cross-checked against source systems.
BUILD
Building the report
We clean the data, structure the cohort tables, calculate the required metrics, and build the report in your chosen platform. We configure filters, charts, tables, and navigation.
Result:
a working cohort report with key metrics.
QA
Testing
We cross-check figures against source systems and verify all filters and report components.
Result:
not just a built report — a report you can trust in any view.
DEPLOY
Publishing
We publish the report online and configure automatic data refresh.
Result:
a report that updates itself, with no manual effort.
INSIGHTS
Showcasing the possibilities
We run a report walkthrough, show how to use it, how to read cohorts, how filters work, and what conclusions are already visible in the data. We explain not just the functionality — but the business meaning behind the results.
Result:
you and your team can read the report independently and already have concrete, actionable findings for your business.
WHAT OUR CUSTOMERS SAY
FAQ
What type of business is cohort analysis suited for?
It delivers the most value where customers interact with you repeatedly: SaaS, subscriptions, e-commerce, mobile apps, B2B with long sales cycles. If what matters to you isn't just the first conversion — but whether customers come back after it — cohort analysis can be a powerful tool. It helps you measure retention, churn, repeat actions, revenue, and acquisition quality. Not sure if it's right for you? Leave a consultation request and we'll help you figure it out.
How long does it take from kickoff to delivery?
It depends on the complexity of the task, the number of data sources, and the state of your data. If data is already collected and available in a shared warehouse, the report is typically ready in 1–2 weeks.
If data collection needs to be set up from scratch, the project may take longer — but even then, it's usually within 4–6 weeks. Either way, we'll give you an accurate estimate after an initial conversation, access review, and data quality check.
What data is needed — and where is it usually stored?
It depends on which cohorts you want to build, but typically you'll need data about customers and their actions over time: date of first purchase or registration, repeat transactions, revenue, acquisition source. This data usually lives in a CRM, a payment or subscription management system (Stripe, Chargebee), or an internal product database.
What if I'm not collecting the data I need?
Everyone starts somewhere. If you don't currently have the required data, we'll tell you exactly what to collect to make the analysis possible — and if needed, we can help you set up that collection.
What if my data is spread across different systems (CRM, databases, Google Sheets)?
That's a familiar situation for us. We consolidate data from multiple sources into a single warehouse, align records across systems, and cross-check everything against source systems. This step is where discrepancies most often surface — and we eliminate them before the report is built.
Which tool will the report be in — Power BI, Looker, Tableau, or Looker Studio?
We most often recommend Power BI or Tableau, as they're industry leaders in business intelligence and can handle not just cohort analysis but all your other BI needs as well. That said, it always depends on your existing data architecture: if you already have a reporting environment, we'll build within it. Our core principle: the tool follows the task, not the other way around.
Will the report update automatically after delivery?
Yes. We configure auto-refresh so the report pulls in fresh data on its own — no manual effort required. You open the link and see the current picture.
Can I read and filter the report myself, without an analyst?
Absolutely. The report is designed for independent use. During the final walkthrough, we'll walk you through how to read and filter it in detail. Our goal is for you to make decisions on your own — without waiting on an analyst every time.
How is your cohort analysis different from built-in cohorts in GA4, Amplitude, or Mixpanel?
Built-in cohorts in GA4, Amplitude, and Mixpanel are limited to data those platforms have already collected — and if that data isn't being tracked yet, collection needs to be configured first. There are also limitations on correcting historical data if errors are found.
Our solution uses your most accurate data — from your CRM, payment or subscription system (Stripe, Chargebee), or internal product database. It works seamlessly with both new and historical data, with no restrictions on the periods you can analyze. You also get your reporting in a single BI environment, with no need to switch between dozens of different services.
Does the service include data interpretation — will you explain what the results mean?
Yes — and it's an important part of what we deliver. We don't just hand over a report: we analyze it in advance and prepare several insights based on your data. During the presentation, we explain what the numbers mean and what to pay attention to first.
What does the service cost — and what factors affect the price?
The cost depends on the number and types of cohorts, data sources, whether data collection needs to be set up, and the complexity of the report's dimensions. The most expensive part is usually not the report build itself — it's data preparation when data is scattered or incomplete. We'll give you an accurate estimate after a short consultation. You can book one here.
ProAnalytics Team is pleasant and efficient to work with. They are always engaged, professional, and proactive. They not only work according to the technical task but also provide feedback on how to improve reporting, suggest possible indicators, and highlight the capabilities of Power BI in general. I would especially like to thank Zhenia, who worked on our project.
Head of acquisition & retention, INSTYTUTUM
I've been working with ProAnalytics Team since 2021, and we continue to implement new and innovative analytics ideas at Portmone. The key task in the initial stage was to integrate business analytics with web analytics data, which the ProAnalytics Team handled very easily. We have developed a comprehensive reporting ecosystem that includes both regular reports (daily, weekly, monthly) and cohort analyses, as well as many specialized reports that address various business and marketing needs.
ProAnalytics Team is an excellent team of specialists who always listen to your needs and offer the best solutions to problems. When we first started, Maks was working alone, and it’s often the case that scaling a team can lead to a loss of craftsmanship and uniqueness, with processes becoming more standardized. However, to my great satisfaction, this has not happened here. On the contrary, Maks has brought in new talents (hi, Zhenya) who have significantly strengthened the team and help solve tasks quickly and efficiently.
Another important aspect for me is the ProAnalytics Team's involvement in communication with developers to resolve issues related to task implementation.
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CMO, Portmone.com
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COO, Reply App Inc.
We started working with ProAnalytics Team in 2022. Our goal was to merge three websites into a single, fully functional e-commerce store, and we brought in ProAnalytics Team to set up GA4 from scratch. The analytics team handled the following tasks:
I want to highlight the team's high level of professionalism. All tasks were consistently completed on time and without delays. Their responsiveness and communication are also impressive. If the client has any questions, they always receive detailed answers and various solutions to business challenges.
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Head of ecommerce, Agromat
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Director of Client Relations, Hacken OÜ
We are grateful to the partners who recommended contacting the ProAnalytics Team when our company needed to switch to GA4. The ProAnalytics Team conducted several practical online lectures for our marketing team on how to work with the updated analytics interface and additional functionality. The information was presented in a clear, structured, and accessible manner.
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Head of Marketing, "Поїхали з нами"
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When we first started working with them, they immediately informed us that GA4 would replace Google Analytics Universal. After weighing all the pros and cons, we decided to build our analytics system on GA4 right away, and it was the right decision. While other marketers were panicking and scrambling to switch to GA4, we were already using the new tool with ease.
If you are looking for a reliable partner who will not only meet your needs but also allow you to forget about analytics problems, choose the ProAnalytics Team.
CEO, Vector media
We started working with the ProAnalytics Team in 2022, focusing on three important areas: training our PPC specialists in working with GA4, building end-to-end analytics for our company, and consulting on complex analytical issues in our clients' projects.
I would especially like to highlight Max's course of lectures, which significantly increased our understanding of GA4. His expertise helped us discover new features of this tool, positively impacting our work.
While building end-to-end analytics, the ProAnalytics Team demonstrated true professionalism. They helped us build a reporting system that optimized the management of marketing activities and allowed us to allocate our marketing budget more efficiently. This, in turn, has led to significant improvements in our results.
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Founder/CEO, Median ads
We have been working with the ProAnalytics Team since 2023. It all started with corporate training. The course of lectures on working with GA4, conducted by Maks, helped us to understand the principles of analytics and demonstrated the capabilities of this tool for our business. Maks not only explains complex concepts in an easy-to-understand way, but also shows how to apply it in practice.
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Digital Solutions Development Manager, ТОВ "Серв`є Україна"
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We continue cooperation on other tasks to improve the operation of our business system.
Founder CrazyBox
We have been cooperating for more than a year on three of our projects. Everything is always clear, fast and on time. Many problems were solved that we could not solve on our own with site analytics for a long time. We have developed a multifunctional dashboard for end-to-end analytics of our services.
We continue cooperation on other tasks to improve the operation of our business system.
CEO stall.ua
Ми почали співпрацю з ProAnalytics Team у 2022 році, зосередившись на трьох важливих напрямках: навчання наших PPC-спеціалістів роботі з GA4, побудова наскрізної аналітики для нашої компанії та консультації щодо складних аналітичних питань на проектах наших клієнтів.
Особливо хочеться відзначити курс лекцій від Макса, який значно підвищив наш рівень розуміння GA4. Його експертиза допомогла нам відкрити нові можливості цього інструменту, що позитивно вплинуло на нашу роботу. При побудові наскрізної аналітики, команда ProAnalytics Team показала себе як справжні професіонали.
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З упевненістю рекомендую ProAnalytics Team як надійного і компетентного партнера, з яким завжди приємно працювати.
Founder/CEO, Median ads