Setting up and auditing GA4 ecommerce
Monitor purchases, revenue, products, and user behavior at every stage of checkout.
Monitor purchases, revenue, products, and user behavior at every stage of checkout.
As a certified Google marketing and analytics partner, we’ll set up tracking of user interactions with your online store to give you the most accurate analytics. Discover which traffic actually drives sales and which simply brings in visitors, when and why users leave your website, and which products generate the most revenue.
A funnel report displays the data visually and shows how many users reach each stage: viewing a product page, an item to the cart, visiting the checkout page, and completing the purchase. You'll see where to look for possible obstacles on the path to purchase and which steps to improve so that more visitors become customers.
Purchase and revenue data helps train and optimize your ads in Google Ads. If your ads aren't learning because the data is unavailable, or they're learning from incomplete or incorrect data, then at best they underperform, and at worst they don't produce the results you expect at all.
Total sale figures don't tell you what exactly people are buying. Sending data about products, their categories, brands, and variants allows you to analyze your assortment: which items get viewed, added to cart, and purchased, and which ones interest users but don't lead to an order.
Reviewing your existing GA4 ecommerce tracking
Preparing a technical specification for developers to implement GA4 ecommerce code, and verifying its implementation
Setting up ecommerce event delivery to GA4 through Google Tag Manager
Setting up ecommerce event delivery to GA4 through GTM Server-Side
Creating custom reports using ecommerce data tailored to your business goals
Analyzing the path to purchase and on-site behavior: where the funnel breaks and at which stages the losses are greatest
Training your team: how to interpret ecommerce reports and find insights
Depending on your goals, we can set up ecommerce from scratch, audit your current setup, refine or correct tracking for individual events, or help build reports or analyze the data you've collected.
We establish what data you're missing to make decisions and what raises doubts in your current analytics. We discuss the user journey in detail, from landing on the website to purchase.
Result:
A clear understanding of your goals and the final result you want from the analytics setup.
If tracking is already running, we check the agreed scenarios, events, and product data. We identify what needs to be fixed or added.
Result:
You receive a list of the issues found and recommendations for resolving them.
We prepare a tailored action plan based on the specifics of your online store.
Result:
A plan outlining the specific tasks, owners, cost, and expected outcome.
We prepare the technical specification for your website developer, check its implementation, and set up data delivery to GA4 through GTM.
Result:
Accurate data collection implemented for the agreed events and scenarios.
We arrange a final presentation call: we show what has been configured, where to view the collected data, and how to use it.
Result:
An understanding of how to work with the collected data in GA4 to make decisions.
Under a separate agreement, we check data collection after website updates and help you track new functionality in your store.
Result:
Tracking issues are detected in time, and you can be confident that the data you base decisions on and train your advertising platforms with is always up to date.
The ecommerce setup service includes tracking not just how users interact with your website, but also the products involved in those interactions. That lets you analyze not just the fact that an item was added to the cart or purchased, but which products exactly were added or bought, how many units, and at what price per unit.
The mere presence of purchases in GA4 doesn't prove that amounts, order contents, and other parameters are being passed accurately.
The first thing to do is compare the number and total value of website orders in your CRM/ERP/admin panel with the number of orders for the same period in GA4. Ideally, compare not just in total but for each transaction ID. If a transaction is missing or the amount doesn't match, that's already a good reason to request a more detailed analysis from the ProAnalytics Team.
Keep in mind that around 15% of transactions missing is normal if data is collected through analytics implemented on the front end. But if the losses are higher, a more thorough audit is worth doing.
Even if the previous check went well, that doesn't mean you have no problems with your setup. Here's another quick check you can perform yourself. Open the ecommerce purchases report (Reports > Life cycle > Monetization) and carefully review the metrics broken down by product names, IDs, categories, and brands.
If you notice logical anomalies, for example, purchased items appearing without a name in the (not set) row, or a product being purchased with no recorded item views or additions to cart during the same period, and so on, this indicates that something has gone wrong in your GA4 ecommerce setup.
The minimum price is $400. The upper limit depends on the specifics of your project and the number of events that need to be tracked. To receive an estimate for your store, fill out the form for a free consultation on this page.
It usually takes 1–2 weeks, but keep in mind that a substantial part of that time depends on your development team. We'll give you precise timelines for your project once we've gotten to know you fully.
Although this approach isn't recommended, yes, it's technically possible. And if you can't involve a developer at the moment, we can set up data delivery to GA4 through GTM without one.
Yes, certainly. You'll receive the review findings, with a description of the problems found, their impact on your data, and recommendations for fixing them. You can give these materials to your developers to fix the issues on their own. If required, we can also provide consultations or perform a repeat check, but this work is agreed separately.
Yes, we can assist with that too. In general, there are three setup ways:
We can help with all these options.
There can be various possible reasons. These include, but aren't limited to: errors in data delivery to GA4, data collection restrictions, different analysis dates caused by time zones or order status logic, and the CRM may also contain orders placed by phone or through a manager that didn't come through the website, and so on.
Yes. We'll help you select and define the tracking logic so that you see not only order placement but also actual payment.
Yes, we can set up ecommerce for websites with multiple currencies so that the final amount agrees with the amount in your internal system.
Yes, we can include these and other parameters your business needs.
Generally, yes, and it can be done in different ways (for example, through the Measurement Protocol). We'll discuss the best approach for your case during a call.
Initially, a link to your store and a short description of what you want the setup to achieve, so that we can be sure this is the service you need. Then we'll agree on the necessary GA4 and GTM access, data for reconciliation with your CRM, and the ability to place test orders. If the website requires changes, we'll also need your developer's involvement.
Accurate data collection that will help you both better understand user behavior on your website and better train your ad campaigns.
As for specific deliverables, these are: a technical specification for the developer covering event configuration, the GTM and GA4 settings, a map of the configured events, and a meeting with a team representative who will explain on a call how to work with the data you've received.
We can continue working together on other analytics tasks if needed, but that would be a separate service.
Yes. The cost includes a final presentation call (30 minutes), where we'll walk you through the setup and explain how to use the collected data. Specifically, we'll cover:
We'll demonstrate everything using your own store and answer your questions.
Fill out the free consultation form on this page. We'll go over your store, current setup, and goals, answer your questions, and define the next steps. We then agree on the necessary work, its cost, and timelines.
ProAnalytics Team is pleasant and efficient to work with. They are always engaged, professional, and proactive. They don't just work to the spec — they also provide feedback on how to improve reporting, suggest possible metrics, and point out what's possible with Power BI. I would especially like to thank Zhenia, who worked on our project.
Head of acquisition & retention, INSTYTUTUM
I've been working with ProAnalytics Team since 2021, and we continue to implement new and innovative analytics ideas at Portmone. The key task in the initial stage was to integrate business analytics with web analytics data, which the ProAnalytics Team handled very easily. We have developed a comprehensive reporting ecosystem that includes both regular reports (daily, weekly, monthly) and cohort analyses, as well as many specialized reports that address various business and marketing needs.
ProAnalytics Team is an excellent team of specialists who always listen to your needs and offer the best solutions to problems. When we first started, Maks was working alone, and it’s often the case that scaling a team can lead to a loss of craftsmanship and uniqueness, with processes becoming more standardized. However, to my great satisfaction, this has not happened here. On the contrary, Maks has brought in new talents (hi, Zhenya) who have significantly strengthened the team and help solve tasks quickly and efficiently.
Another important aspect for me is the ProAnalytics Team's involvement in communication with developers to resolve issues related to task implementation.
I wish continued success to both the ProAnalytics Team and Maks.
CMO, Portmone.com
Reply App Inc. began its collaboration with ProAnalytics Team in August 2022, and to this day, we've maintained a strong working relationship, built on the ProAnalytics Team's expertise, customer service, and results.
Before August 2022, Reply App Inc. didn't really have a unified dashboard showing the current state of our financial and product metrics. Over the course of our work together, ProAnalytics Team built a data-exchange ecosystem within the company and built several dashboards from scratch that the whole management team now relies on for decision-making.
I would like to particularly note the involvement of proanalytics.team employees in business issues, as well as the speed and quality of the proposed solutions. ProAnalytics Team isn't just an extra pair of hands doing the work for you — they're a self-sufficient team that finds the best way to solve the problem, using best practices and the most advanced solutions on the market.
I give my highest recommendation to ProAnalytics Team.
COO, Reply App Inc.
We started working with ProAnalytics Team in 2022. Our goal was to merge three websites into a single, fully functional e-commerce store, and we brought in ProAnalytics Team to set up GA4 from scratch. The analytics team handled the following tasks:
I want to highlight the team's high level of professionalism. All tasks were consistently completed on time and without delays. Their responsiveness and communication are also impressive. If the client has any questions, they always receive detailed answers and various solutions to business challenges.
If you need high-quality professional assistance, I highly recommend reaching out to ProAnalytics Team. You won’t regret it!
Head of ecommerce, Agromat
ProAnalytics Team has been a reliable partner for Hacken OÜ, providing valuable support with our analytics needs. They’ve helped us effectively track KPIs, finances, sales, and business development through their well-crafted Power BI reports.
The team consistently delivers on time and is always responsive to our feedback.
They’ve also handled our ad-hoc requests, like investor presentations and shareholder reports, with flexibility and care. We appreciate their commitment and recommend ProAnalytics Team for solid, dependable analytics support.
Director of Client Relations, Hacken OÜ
We are grateful to the partners who recommended contacting the ProAnalytics Team when our company needed to switch to GA4. The ProAnalytics Team conducted several practical online lectures for our marketing team on how to work with the updated analytics interface and additional functionality. The information was presented in a clear, structured, and accessible manner.
We continue to successfully collaborate with the ProAnalytics Team specialists on an outsourcing basis for current business tasks.
They are strong experts, and we highly recommend them for cooperation!
Head of Marketing, "Поїхали з нами"
We started working with the ProAnalytics Team in 2021, and we have never regretted it. Our initial request was to automate our daily, weekly, and monthly reports, and the ProAnalytics Team did an excellent job. Now, I can't even imagine how the Vector team would function without these reports. They allow us to quickly understand the performance of our website and social media, while freeing the team from routine work.
In addition to reporting, they also helped us set up emergency notifications in Slack in case something goes wrong with our metrics, enabling us to respond quickly to any problems. I would especially like to highlight that the ProAnalytics Team is always ahead of the curve when it comes to using progressive approaches to analytics.
When we first started working with them, they immediately informed us that GA4 would replace Google Analytics Universal. After weighing all the pros and cons, we decided to build our analytics system on GA4 right away, and it was the right decision. While other marketers were panicking and scrambling to switch to GA4, we were already using the new tool with ease.
If you are looking for a reliable partner who will not only meet your needs but also allow you to forget about analytics problems, choose the ProAnalytics Team.
CEO, Vector media
We started working with the ProAnalytics Team in 2022, focusing on three important areas: training our PPC specialists in working with GA4, building end-to-end analytics for our company, and consulting on complex analytical issues in our clients' projects.
I would especially like to highlight Max's course of lectures, which significantly increased our understanding of GA4. His expertise helped us discover new features of this tool, positively impacting our work.
While building end-to-end analytics, the ProAnalytics Team demonstrated true professionalism. They helped us build a reporting system that optimized the management of marketing activities and allowed us to allocate our marketing budget more efficiently. This, in turn, has led to significant improvements in our results.
We continue to work with the ProAnalytics Team, particularly when consulting on complex analytical challenges. It is important to emphasize their efficiency and professionalism, which consistently ensures we receive quality support.
I confidently recommend ProAnalytics Team as a reliable and skilled partner who is always a pleasure to work with.
Founder/CEO, Median ads
We have been working with the ProAnalytics Team since 2023. It all started with corporate training. The course of lectures on working with GA4, conducted by Maks, helped us to understand the principles of analytics and demonstrated the capabilities of this tool for our business. Maks not only explains complex concepts in an easy-to-understand way, but also shows how to apply it in practice.
During the training, we discovered that we can use the capabilities of Google Analytics 4, and our analytics in general, much more widely. This motivated us to continue working with the ProAnalytics Team and entrust them with building a reporting system for our company. Given the specifics of our business and the numerous limitations we face, it was not an easy task. However, the ProAnalytics Team successfully handled it and helped us build a clear, accurate, and working analytics system at multiple levels.
I sincerely recommend ProAnalytics Team as a reliable partner for solving the most complex analytical tasks and a true team of professionals.
Digital Solutions Development Manager, ТОВ "Серв`є Україна"
We have been cooperating for more than a year on three of our projects. Everything is always clear, fast and on time. Many problems were solved that we could not solve on our own with site analytics for a long time. We have developed a multifunctional dashboard for end-to-end analytics of our services.
We continue cooperation on other tasks to improve the operation of our business system.
Founder, CrazyBox
We've been working with ProAnalytics Team for about a year now. Our collaboration began with setting up GA4 + Server-Side Analytics for an eCommerce project. They built convenient dashboards in Power BI according to all our requirements.
We are very satisfied with the ProAnalytics Team's work and plan to continue our partnership going forward!
CEO stall.ua
Working with data became faster and less manual. The data became more structured, tracking became more stable, and the team got more convenient tools for analysis and decision-making.
They are extremely helpful and quick to understand our needs and goals and build a partnership, not a transactional experience.
CMO, Stripo
Since the dashboard was set up, it has helped both our marketing team and the entire editorial team understand how our website is performing, which topics and authors resonate with our readers, and where to focus our efforts to improve our content.
Thank you to the ProAnalytics team for your professionalism and attention to detail.
Head of digital, SPEKA
Після налашування дашборду не тільки маркетинг завдяки GA4, а вся редакція стала розуміти, що відбувається з сайтом, які теми і автори цікаві нашим читачам і на що потрібно звернути увагу, щоб покращити свою роботу.
Дякуюємо команді Proanalitycs за професійну і чітку роботу.
Head of digital
The most valuable thing we got from working with ProAnalytics is data and reports that have become a working tool not only for marketing, but also for sales, customer support, and management. We can now see how revenue changes by customer type, which renewals are coming up in the next few months, and how each marketing channel affects customer acquisition and conversion. Where we once had to rely partly on assumptions, we now have data, and everything is calculated the way our business actually works.
I also want to say a few words about the team itself. They are strong technical specialists who are easy to work with. Everything is clear and straightforward, with transparent processes, agreements, and deadlines. We only need to say what we want to see as a result, and they tell us what data is needed, how to collect it properly, and how to turn it into a convenient report. That is very valuable to us, because it lets us think about business needs rather than technical details.
CMO NetHunt CRM