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    GA4 data export to BigQuery via Server-Side Tag Manager: a step-by-step setup guide

    Advanced
    Server-Side GTM
    Google BigQuery

    07.03.25

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    The Ultimate Guide to SaaS Analytics: Key Metrics and Their Importance

    Intermediate
    SaaS

    16.01.25

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    Comparing traffic sources between GA4 and session_traffic_source_last_click in BigQuery

    Intermediate
    Google BigQuery
    GA4
    Last Non-Direct

    18.10.24

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    Step-by-step guide: How to Set Up Automatic Import of Advertising Costs into Google Analytics 4 using Facebook Ads as an example

    Advanced
    GA4
    GA4 Data Import

    12.09.24

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